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1

Positioning the Tata Nano (B)

Tybout, Alice M., Fahey, Natalie

Journal:

Kellogg School of Management Cases

Year:

2017

Language:

english

File:

PDF, 262 KB

english, 2017

2

Marketing the Nissan Micra and Tata Nano Using Social Media

Tybout, Alice M., Fahey, Natalie

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 343 KB

2017

3

ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm

Tybout, Alice M., Ragsdale, Kyle

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 519 KB

2017

4

ThoughtWorks (B)

Tybout, Alice M., Ragsdale, Kyle

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 259 KB

2017

5

Manufacturing Firms in Developing Countries: How Well Do They Do, and Why?

James R. Tybout

Journal:

Journal of Economic Literature

Year:

2000

Language:

english

File:

PDF, 789 KB

english, 2000

6

Is Learning by Exporting Important? Micro-Dynamic Evidence from Colombia, Mexico, and Morocco

Clerides, S. K., Lach, S., Tybout, J. R.

Journal:

Quarterly Journal of Economics

Year:

1998

Language:

english

File:

PDF, 262 KB

english, 1998

7

Target Stores: Strategic Brand Alliance Exercise

Tybout, Alice M.

Journal:

Kellogg School of Management Cases

Year:

2017

Language:

english

File:

PDF, 174 KB

english, 2017

8

Schema Congruity as a Basis for Product Evaluation

Joan Meyers-Levy and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1989

Language:

english

File:

PDF, 485 KB

english, 1989

9

Using Information Processing Theory to Design Marketing Strategies

Alice M. Tybout, Bobby J. Calder and Brian Sternthal

Journal:

Journal of Marketing Research

Year:

1981

Language:

english

File:

PDF, 301 KB

english, 1981

10

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

Roehm, Michelle L, Tybout, Alice M

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 148 KB

english, 2006

11

The Concept of External Validity

Bobby J. Calder, Lynn W. Phillips and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1982

Language:

english

File:

PDF, 190 KB

english, 1982

12

The Decision to Export in Colombia: An Empirical Model of Entry with Sunk Costs

Mark J. Roberts and James R. Tybout

Journal:

American Economic Review

Year:

1997

Language:

english

File:

PDF, 571 KB

english, 1997

13

Impact of Deals and Deal Retraction on Brand Switching

Joe A. Dodson, Alice M. Tybout and Brian Sternthal

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 413 KB

english, 1978

14

A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation

Alice M. Tybout and John R. Hauser

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 701 KB

english, 1981

15

The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions

Eyal Maoz, Alice M. Tybout

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 4.63 MB

english, 2002

16

Designing Research for Application

Calder, Bobby J., Phillips, Lynn W., Tybout, Alice M.

Journal:

Journal of Consumer Research

Year:

1981

Language:

english

File:

PDF, 919 KB

english, 1981

17

Ethics in Marketing Research: Their Practical Relevance

Alice M. Tybout and Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 2.65 MB

english, 1974

18

Positioning the Tata Nano (A)

Tybout, Alice M., Fahey, Natalie

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 481 KB

2017

19

TiVo

Tybout, Alice M., Hennessy, Julie

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 270 KB

2017

20

Maybelline Inc.: About Face

Hennessy, Julie, Carter, Jill, Carter, Jimmy, Tybout, Alice M.

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 208 KB

2017

21

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Can I Test for Simple Effects in the Presence of an Insignificant Interaction?

Alice Tybout and Brian Sternthal

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 364 KB

english, 2001

22

Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context

Tybout, Alice M.

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 2.65 MB

english, 1978

23

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

Michelle L. Roehm and Alice M. Tybout

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 1.61 MB

english, 2006

24

Is Learning by Exporting Important? Micro-Dynamic Evidence from Colombia, Mexico, and Morocco

Sofronis K. Clerides, Saul Lach and James R. Tybout

Journal:

Quarterly Journal of Economics

Year:

1998

Language:

english

File:

PDF, 2.92 MB

english, 1998

25

Information Availability as a Determinant of Multiple Request Effectiveness

Alice M. Tybout, Brian Sternthal and Bobby J. Calder

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 539 KB

english, 1983

26

The Construct Validity of the Tripartite Classification of Attitudes

Richard P. Bagozzi, Alice M. Tybout, C. Samuel Craig and Brian Sternthal

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 573 KB

english, 1979

27

Firm Dynamics, Job Turnover, and Wage Distributions in an Open Economy †

Coşar, A. Kerem, Guner, Nezih, Tybout, James

Journal:

American Economic Review

Year:

2016

Language:

english

File:

PDF, 998 KB

english, 2016

28

The Case of Synthroid (A): Marketing a Drug Coming Off Patent

Tybout, Alice M., Hennessy, Julie, Fahey, Natalie, Snyder, Charlotte

Journal:

Kellogg School of Management Cases

Year:

2017

Language:

english

File:

PDF, 1015 KB

english, 2017

29

Ethics in Marketing Research: Their Practical Relevance

Tybout, Alice M., Zaltman, Gerald

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 1.63 MB

english, 1974

30

The effect of pictorial distance and the viewer's sociability on ad liking

Nancy Artz, Alice M. Tybout, Trudy Kehret-Ward

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.04 MB

english, 1993

31

Market Entry Costs, Producer Heterogeneity, and Export Dynamics

Sanghamitra Das, Mark J. Roberts, James R. Tybout

Journal:

Year:

2007

Language:

english

File:

PDF, 498 KB

english, 2007

32

The effects of trade reforms on scale and technical efficiency: New evidence from Chile

James Tybout, Jamie de Melo, Vittorio Corbo

Journal:

Journal of International Economics

Year:

1991

Language:

english

File:

PDF, 1.24 MB

english, 1991

33

Competitiveness, convergence, and international specialization : David Dollar and Edward Wolff (MIT press, Cambridge, MA 1993) pp. ix+228, $35.00

James R. Tybout

Journal:

Journal of International Economics

Year:

1994

Language:

english

File:

PDF, 291 KB

english, 1994

34

The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions

Maoz, Eyal, Tybout, Alice M.

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 222 KB

english, 2002

35

The Effect of Pictorial Distance and the Viewer's Sociability on Ad Liking

Nancy Artz, Alice M. Tybout and Trudy Kehret-Ward

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 404 KB

english, 1993

36

The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation

Laura A. Peracchio and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 683 KB

english, 1996

37

Availability of well-defined internal knowledge and the attitude formation process: Information aggregation versus self-perception.

Tybout, Alice M., Scott, Carol A.

Journal:

Journal of Personality and Social Psychology

Year:

1983

Language:

english

File:

PDF, 1.23 MB

english, 1983

38

Methodological and Statistical Concerns of the Experimental Behavioral Researcher || Treating an Individual Difference Predictor as Continuous or Categorical

Alice Tybout, Ramya Neelamegham and Julie Irwin

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 528 KB

english, 2001

39

The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions

Eyal Maoz and Alice M. Tybout

Journal:

Journal of Consumer Psychology

Year:

2002

Language:

english

File:

PDF, 686 KB

english, 2002

40

Kellogg on Marketing (Hassett/Kellogg) || Developing a Compelling Brand Positioning

Tybout, Alice M., Calder, Bobby J.

Year:

2012

Language:

english

File:

PDF, 250 KB

english, 2012

41

Export Dynamics in Colombia: Firm-Level Evidence

Eaton, Jonathan, Eslava, Marcela, Kugler, Maurice, Tybout, James R.

Journal:

SSRN Electronic Journal

Year:

2007

Language:

english

File:

PDF, 376 KB

english, 2007

42

The Construct Validity of the Tripartite Classification of Attitudes

Bagozzi, Richard P., Tybout, Alice M., Craig, C. Samuel, Sternthal, Brian

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.09 MB

english, 1979

43

Terlato Wines International: Managing Rutherford Hill Merlot in a Post- Sideways Market

Tybout, Alice M., Bennett, Patrick, Koenigs, Brie

Journal:

Kellogg School of Management Cases

Year:

2017

File:

PDF, 432 KB

2017

44

Openness and Industrial Response in a Wal-Mart World: A Case Study of Mexican Soaps, Detergents and Surfactant Producers

Beata Javorcik, Wolfgang Keller, James Tybout

Journal:

The World Economy

Year:

2008

Language:

english

File:

PDF, 382 KB

english, 2008

45

The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation

Nancy Artz, Alice M. Tybout

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 97 KB

english, 1999

46

Cost of house heating with solar energy

G.O.G. Löf, R.A. Tybout

Journal:

Year:

1973

Language:

english

File:

PDF, 1.42 MB

english, 1973

47

Trade liberalization and the dimensions of efficiency change in Mexican manufacturing industries

James R. Tybout, M.Daniel Westbrook

Journal:

Journal of International Economics

Year:

1995

Language:

english

File:

PDF, 1.55 MB

english, 1995

48

Firm-level productivity studies: Illusions and a solution

Hajime Katayama, Shihua Lu, James R. Tybout

Journal:

International Journal of Industrial Organization

Year:

2009

Language:

english

File:

PDF, 629 KB

english, 2009

49

Analysis of Variance

Alice Tybout, Brian Sternthal, Geoffrey Keppel, Joseph Verducci, Joan Meyers-Levy, James Barnes, Scott Maxwell, Greg Allenby, Sachin Gupta, Jan-Benedict Steenkamp, Scott Maxwell

Journal:

Journal of Consumer Psychology

Year:

2001

Language:

english

File:

PDF, 7.32 MB

english, 2001

50

A vision of theory, research, and the future of business schools

Bobby J. Calder, Alice M. Tybout

Journal:

Journal of the Academy of Marketing Science

Year:

1999

Language:

english

File:

PDF, 794 KB

english, 1999

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